The Art of your Website: How to Convey Passion and Build Brand Loyalty

People relate well with other people.  When you are writing your blog to help promote your business or craft and develop your vision and brand; it is best to add an artistic center that allow people to relate to you and your company as an individual.

Exclaiming Your Passions!

As a business owner or an artist you want to make sure that you state the reasons why you are great and short them from the rooftops.  Your passions are what make you the best in your subject area, so show them off!  Individuality and showing a different side to yourself or your business than what people can see at a trade show, an event, or a store front is important for people to continue to come back to your blog or website. When people have something in common with your business or art they will connect with your company on an emotional level because of the shared passion, which will initiate brand loyalty.

Invoking Emotion

Just like when visiting a museum and studying the art or listening to music and feeling the soul behind it, the same needs to be accomplish with your blog.  In your everyday business how do you show that your focuses are your customers first and then the bottom-line?  Translate this to your blog or website.  A way that you can achieve this is by showing video of customer testimonies or times where you moved mountains to assist someone.  As an artist, you may want to consider video or a time lapse where it shows how you have created your art, giving the viewer a window into your depth of vision.

Another way to invoke emotion from your website and being able to connect with people on a different level is applying color psychology and typography.  Different colors and font packages effect the emotion, expectations, and readability of your websites.  Understanding the use of color is important when trying for specific emotion, as an example the color blue is equal to safety and health.  How you have your typeface set up also assists in communicating with or hindering your reader, an example of this is a flowing, cursive script which may lose some readers because they believe it to be too formal for what they are seeking.

Boosting Business

 So, how does showing that your business is multifaceted and is able to trigger emotion good for business? As humans, our brains remember things better when there is an emotion attached to a memory.  With the help of digital media such as video, slide shows, colors, and font packages, allow you to build that emotional memory.  When you are able to generate an emotion you start establishing a relationship with your target audience, which gives you an opportunity to grow brand loyalty and create instant recognition.  Once that you have established an emotional memory, any time that your target audience needs a product or service you specialize in, they will immediately think of your company verses the competitor.