5 SEO Tactics to Glam Up Your Site

Search Engine Optimization or SEO is the most important part of digital marketing. If you want to make your website attractive and direct more traffic to it, you must employ efficient SEO techniques. By doing so you will make you site rank highest when a potential customer searches for a service or product that is related to your business. That’s the reason today’s businesses focus highly on SEO and in understanding search engine algorithms, so that they can apply the right techniques.

5 SEO guidelines for your website

To add the much required glamour to your website and attract search engine’s attention to it, you much follow certain key SEO mechanisms. Here are the top 5 tactics that you can employ,

• Follow the basic rules of SEO – This is of utmost importance. You cannot really bend or twist the SEO rules and expect your site to do well on the search results. SEO basics certainly give your website a good backdrop on which you can build your marketing formula.

• Move on to applying mobile SEO – With the smart phones in every other person’s hand, you cannot risk not marketing on it. Your SEO techniques therefore need to be complaint to the mobile as well, and not just the normal internet searches.

• Clean up your content – Content is the king when it comes to SEO. When you have better content, your site lands in first pages of search results without much effort. Find out the content guidelines the latest algorithms require and use it for your benefit. By optimizing your content and updating the CMS very regularly, your SEO quotient goes higher to a large extent.

• Know the site stats – SEO brings in traffic to your site. But how much of the traffic is actually coming and how much is just bouncing off is what you need to keep track of. This is why you need to have a keen eye on CTA (click through action) and CTR (click through rate). These will let you know if people who clicked your links actually gave you business. Additionally, you also need to know about the bounce rate which tells you how many people fled away from your website. Such stats keep you well informed about your marketing stature in the market.

• Think like a publisher – Website content optimization is not only about adding keywords to your text content. It actually deals with viewing everything that you publish including images and videos as content and then optimizing all of it keeping SEO in mind. This will enhance your chances of being found by large number of potential customers. It will also give you the opportunity to make the best use of all the online resources you have.

When you are targeting people from your country or a particular region, it is good to have local SEO techniques in place. Use these to have a better targeted outcome. Instead of spreading your SEO too thin over large geographic locations, you can streamline and reach better targets.