How I Got Over 99,000 Tweet Impressions in August 2016
Epic Tips on Growth Hacking & Twitter Case Study

We all know the importance of building an email list. What’s often overlooked is our overall impact – our sphere of influence.

What is a sphere of influence? Your sphere of influence is your aggregate reach through all of your social media and marketing channels.

What is growth hacking? It’s the process of experimenting across all marketing channels, and product development, in order to identify the most efficient and effective methods to grow a business. Growth hackers can be product managers, engineers and marketers that focus specifically on engaging users in an effort to build a business. It requires a combination of analytical thinking, creativity and social metrics.

Case Study: Twitter

I have my largest following on Twitter. When I post to my Blog, I also post to Pinterest, and Twitter. As a lot of people have added me to their lists, my reach has grown considerably. You can see from the chart below, I had over 99,000 impressions in August 2016. Crazy!

Simply put, it’s another form of marketing; it’s a mindset, and the process is an experimental one and learning to identify opportunities and then maximize them is vital to that process.

So, how can you succeed with growth hacking? Start innovating in a new direction. Do you remember the 4 P’s of marketing? Well now there are 7: product, price, promotion, place, personality, purpose, and picture.

The 7 P’s

Understand the needs of the customer and build a product or service that exceeds those needs.

While your competitor’s pricing structure should be a factor, so is your brand value and with the worth of the product. It’s worth what people are willing to pay.

Traditionally the place would be its location on a shelf, or within a brick and mortar store, however now, it’s ensuring that you have the right product in front of a customer at the right time.

Which is part of promotion, use a platform where your customers actually visit, and when they visit. Gauge their response and then build your platform even further.

With the advance of social media, personality is more important than ever. The key to building your brand’s personality is consumer engagement.

Customers are now interesting in a company’s impact on culture, society, and the environment. So they care about your purpose.

There is so much going on that consumers have very limited attention spans, which brings us to picture. Visual marketing is integral to growth.

Use all of these P’s to promote your strengths and communicate your vision to consumers.

Web Analytics

There are a number of web analytics tools that you can employ to track the success of your experimental marketing, depending on what you’re looking for.

Building an impressive brand experience is a strong method of attracting and retaining consumers. It should be consistent and complete to ensure your customer is fully immersed in the totality of the experience. Also consider the overall tonality of the experience, the service and the message should be the same throughout the entirety of the experience.

A/B Testing

Employ the use of A/B testing to measure your results- essentially you are comparing two versions of a page to determine which one performs better. Visitors see Page 1 and Page 2 upon visiting and the landing page that has the better conversion rate is the more successful option.

Influencers

You now have an excellent handle on things, and you’re seeing growth. Now is the time to identify influencers that can help you gain further traction in your field. Use those influencers to build attention around your product in a bid to gain customers, you could do this by offering them a deal on your products in exchange for promotion.

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