Quick Ways to Create Videos for the Web

Do you need an ad campaign video for your brand, website or upcoming event? Creating it yourself using online tools and a camera with high capabilities is more personalized, rewarding and satisfying!

With the availability of faster bandwidth speeds, videos are now huge part of the online industry. Come to think of it, online users watch YouTube videos for more than 6 billion hours each month and 100 hours of uploaded videos every minute. With these huge numbers, video is indeed a fastest growing trend in digital marketing. Knowing this market reality, all size of businesses is taking advantage of video to inform and entertain their target audience. When done right, videos are effective way to promote your brand and convey your message in a more credible and engaging way. To make the most of video advertising, you should know the several video formats which you can choose from. You may combine some of these formats according to your needs.

Five Common Types of Video Formats

1. Demonstration. A demo video is a helpful method if teaching a specific task like how to assemble a certain gadget or you want explain a process like how to bake a cake.
2. Product Story. A product story is often use in a commercial videos. The flow of the story is scripted with live actors.  Nowadays, storytelling is an effective way to convince your customers.
3. Interview. This video format is appropriate for company employees or company owner to explain what makes your business or products different from your competitors. In an interview makes sure to mention what you can offer to your customers.
4. Animated. Animations are great way to illustrate concepts and create a light-hearted feel for businesses. If your target audience are children, then animated video is more interesting.
5. Mixed Format. Combination of video formats is more engaging and informative. You can use this video format in any video project.

Things to Consider in Making Video

Use Online Tools

There are five effective tools in the online market today that can be utilized to create great videos without installing any software such as Pixorial, Animoto, WeVideo, PowToon, and Wideo. Spend some time to get to know your tools. Know the ins and outs in order to avoid frustration.

Use camera with capabilities

Viewers will pay attention on high quality videos. Use a professional camera and other important equipment such as backdrops, stands, lightning, and microphones. Better to hire a producer if you have extra budget to have a top-notch business video. Do not just upload your video on YouTube. Make sure to use important keywords in your video content so that people can find you. Create a QR code that will lead your visitors to the video page, host it on your own website, and get social media exposure.

Use premium video templates and themes

If you want to showcase an amazing video, you need to use great themes with professional support and modern features. There are lots of responsive themes in the Internet suited for photographers, artists, business, e-commerce, etc. If you are creative enough, you can make a great video on your own that promotes you and your brand.